We are living in the age of ‘Information overload’. Everybody talks (read complains) about the tweets, FB shares, videos, articles, Instagram photos, snapchats and more. But if you see the world moving ahead, it has always been to a more options for us (users/customers). In an average grocery store 40 years ago, we had 9000 products and now we have 40,000; but we still figure out the needed ones quite easily. In this process, we ignore ten thousands of products.
Brain can’t focus or process a lot of things. That is the reason why people complain about information overload. It becomes most prominent once we start searching for content. All of us need to consume content and learn, but searching for it is so old school. We need to set up our systems to find great content for us and make it automatically reach us. How do we set up this autopilot? Here are some of the things, which I have done:
1. Find great content with Facebook
Facebook is an amazing tool to find great content. It is quite simple; just friend/follow the right people, right companies and right lists on Facebook. I can’t tell you whom to friend or follow since it is highly relative. There are three ways in which I add relevant people:
a) You might know a handful of people whom you already know you should be friends with (or you are already friends with). Go to their friends list, if it is open (in many cases, it will be), and start adding relevant people from there.
b) The people whom you already are friends with; keep an eye out for their shares with tags. Add people from those tags. This is super useful when one of our friend is attending an event which is relevant for us.
c) Goto an FB List. Under the name of the list, you have a number of all those subscribers (like this104,137 followers). Click it and you can see the exhaustive list of people.
One of the most efficient ways on FB is to create or follow lists. But how to find the lists to follow? Are you already following some? Copied from Facebook help Center- ‘Go to your Interests page of your FB and click the Add Interests button at the top of the page to find new interest lists to follow.From there, you can look through our recommendations or search for interests by name (ex: Photography, New Authors, Tech News)’.
To search and add lists – go directly to https://www.facebook.com/addlist/
The good things about FB lists are:
- Twitter can’t have more than 500 on one list. Facebook can.
- When you subscribe to a list on Twitter, it doesn’t do anything to your feed. On Facebook some items from your lists will show up on your main feed, identified by the list they come from.
3. Finding content with Twitter
The concept is very similar and simple. Follow the right people and right lists.
After logging into Twitter, visit a profile. You can see the public lists he/she has subscribed to or a member of.
You can also use Google to find twitter lists. Do a Google search like this; site:twitter.com “startup: list
To consume the lists’ content, I use and suggest Tweetdeck (https://tweetdeck.twitter.com). Tweetdeck can add each list as acolumn and makes it easy to consume these content.
Though I like Facebook and Twitter, it does have some inherent noise. So it makes sense to directly follow the blogs. I use Feedly(http://feedly.com). Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android, also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.
The best thing about something like Feedly is that, you can import an OPML file (other person’s Feedly) and can get fully ramped up in less than 10 seconds. To read about how to import an OPML file – https://feedly.uservoice.com/knowledgebase/articles/235760-how-to-import-an-opml-into-feedly
You can download my OPML. It has over 250 blogs categorized and indexed. Hope that also helps.